EMPIRICAL ANALYSIS OVER THE EVOLUTION OF THE
  INNOVATIONAL FIXED COSTS AND ITS RECOGNITION IN
   THE HUMAN RESOURCES ORIENTATED ENVIRONMENT

                           Ana Morariu, Professor PhD,
                      Academy of Economic Studies of Bucharest

                    Flavia Stoian, Teaching Assistant PhD Student
                     Academy of Economic of Studies of Bucharest

                            Ana Maria Marinoiu, PhD
                      Academy of Economic Studies of Bucharest

                            Doina Crişan Hăbean, PhD
                      Academy of Economic Studies of Bucharest


ABSTRACT: Through this research, we wish to demonstrate the bond between the
flow of know-how and the growth of the economical potential, translated through the
lowering of the fixed costs for the innovation process, this being one of the few
solutions which offer continuous profits to the share holders as the pressure to attract
new customers and to face the competition forced them to lower their prices. To
achieve the innovative process, a company should counteract the effects of the
growing fixed costs and only if the revenues overcome the costs, the next step will be
setting up production and selling. We will show in our research how this simple
theoretical model will drive us towards a specific regression model, which shall be
called the model of stochastic limit. The regression model will correspond to the
econometrical model, proving that the resulted restrictions are sufficient to determine
the limit, supposed to be specific for each company. We will be able to state that the
variable which affects the fixed costs does not have a direct influence over the sales;
sufficiently to identify the parameters of the limit model. Though we cannot evaluate
directly the fixed costs, we can still identify the determinants of the limit and the sales
point associated to the innovative products.

Keywords: the fixed costs, human resources

JEL Codes: M41