THE INTERNATIONAL BUSINESS ENVIRONMENT
   AND THE ISSUE OF RISKS FOR INTERNATIONAL BUSINESSES

                                   Ioan Rotariu, Professor PhD
                                   West University of Timişoara
                                     ioan.rotariu@feaa.uvt.ro

                      Emoke-Szidonia Feder, Junior Assistant PhD Student
                                West University of Timişoara
                                  emoke.feder@feaa.uvt.ro


ABSTRACT: The business environment within commercial transactions are realized is highly
dynamic and in continuous transformation, firms being under its scope of impact. The
knowledge, understanding and analyses of the business environment, it’s anatomy and
functioning mechanism represents the starting-point in identifying opportunities and threats,
necessary to decision making, process carrying the mark of three situations in which the
decedents may found themselves: decisions taken in certainty conditions, decisions taken in
uncertainty conditions, decisions taken in risk conditions. The process of decision, in internal
and mainly international transactions must be approached at two levels: at macroeconomic
level, as result of a multitude of political and economical interdependencies, decisional act
being confronted with country level risk, and at microeconomic level in order to adopt
decisions interfered by firm level specific risk.

Keywords: international business environment, certainty, uncertainty, risk

JEL Codes: F4, F41.