THE IMAGE OF COMPANY, ESSENTIAL FACTOR
              IN DEVELOPING THE MARKET STRATEGIES

                          Florin Radu Pintea, Lecturer PhD Student
                       “Bogdan University” of Cluj – Napoca, Romania
                                     radupsr200@yahoo.com

                          Janetta Sîrbu, Associate Professor PhD
                       “Bogdan University”of Cluj – Napoca, Romania
                                    sjanetta2002@yahoo.com

                               Boris Samochis, Professor PhD
                           „ Bogdan Voda” University, Cluj-Napoca


ABSTRACT: The project has been done in order to proove the importance of the image inside
a large company. Thus I analysed the image of Electrolux company in order to show how
important is the invisible part of a big company, regarding the market and the marketing
strategies.
The questionnaire was made of 14 questions and there were 400 people who had to answer.
During the research I used mathematics methods such as Fischbein and Hi2 method. The
main purpose of a marketing research is the analyse of the numbers and factors, the essential
keys that guide the company to a real marketing strategy. Analysing the dates there are some
ideas that should be taken in consideration in order to build a stronger image of the company
on the market, ideas that I detailed within the project.

Keywords: company, questionnaire, marketing strategies, marketing research

JEL Codes: M31