MANAGING KNOWLEDGE IN INSURANCE COMPANIES

                              Melinda Plescan, PhD Student
                          „Babes Bolyai” University of Cluj-Napoca
                              melinda.plescan@hotmail.com

                        Marius Gavriletea, Assistand Professor PhD
                        „Babes Bolyai” University of Cluj-Napoca
                                mgavriletea@yahoo.com


ABSTRACT: Both public and private sector organizations are struggling with knowledge loss
resulting from employee turnover. Moreover, costs of recruiting, of lost productivity and
training to replace employees can reach huge values. Capturing knowledge inside an
organization seems to be one of the main purposes of a knowledge management professional.
In the insurance industry, trade secrets, confidential information and valuable ideas are part
of the workforce knowledge. Recruiting, selecting, training and managing insurance agents
constitute a real challenge for insurance companies all over the world, and a sensitive ethics-
related issue is the case of insurance agents leaving their employer, in order to transfer to a
competitor insurance company, while trying to take along as many clients as possible from
the old employer.

Keywords: knowledge management, insurance companies, ethics

JEL Codes: G22, M12