WINE CHAIN IN ROMANIA
                               – A MARKETING APPROACH

                                   Victor Manole, Professor PhD
                              Academy of Economic Studies of Bucharest
                                  victor victormanole@eam.ase.ro

                                 Raluca Andreea Ion, Lecturer PhD
                              Academy of Economic Studies of Bucharest
                                          raluca.ion@eam.ase.ro

                              Georgiana Raluca Lădaru, PhD Student
                             Academy of Economic Studies of Bucharest
                                   ladaru.raluca@yahoo.com


ABSTRACT: The paper presents an overview of the wine chain in Romania, analysing the areas
under vine, in a structural approach, the yields and the production of grapes and the wine industry.
The data regarding the lands under vines, yields, productions of grapes and wine industry have
been collected from the National Institute of Statistics.
The main results show that Romania has high potential for wine production; 1.3% of the
agricultural areas are cultivated with vineyards, but it has structural problems. Among the 189,000
ha of vines, 48% are hybrids, which produce wines forbidden to be traded on the market. Those
areas belong to small exploitations that produce for self-consumption, while bigger exploitations
cultivate grafted vineyards that produce noble assortments of wine.

Keywords: vine, grapes, hybrids, wine industry

JEL Codes: Q11, Q 13, Q24, L1