MEASURING QUALITY OF THE SERVICES PROVIDED BY THE COMMERCIAL WEB SITES Filimon Stremţan, Professor PhD „1 Decembrie 1918” University of Alba Iulia filimon_stremtan@yahoo.com Andreea Muntean, Lecturer PhD „1 Decembrie 1918” University of Alba Iulia bologandreea@yahoo.com ABSTRACT: The increasingly systematic usage of Internet in the decisional process of the consumers determines the vendors to apply more frequently to the advantages of this instrument. A site must be before of all capable to answer the expectances of the consumers to which it addresses. The researchers identified a number of criteria that the consumers have in view when they evaluate the Web sites in general and especially the quality of services they provide. Keywords: Internet, electronic services quality, online shopping, electronic commerce JEL Codes: M31