NEW METHODOLOGIES AND TENDENCIES IN QUALITATIVE
                   MARKETING RESEARCH

                                Arcadie Hinescu, Professor PhD
                       ”1 Decembrie 1918” University of Alba Iulia, Romania
                                   arcadiehinescu@yahoo.com

                              Ionela Gavrila-Paven, Lectureur PhD
                       “1 Decembrie 1918” University of Alba Iulia, Romania
                                    ionelapaven@yahoo.com


ABSTRACT : In this paper we will approach another qualitative marketing research type based on
a new relation – from “laboratory” to “reality”. In fact “believe and do not research” is an old
saying stepped out of the marketing specialists’ vocabulary. The increased competition and the
quick rhythm of the technologies’ evolution and together with them of the products and services are
engines that are pushing and imposing a permanent adjustment of the offer to the higher exigencies
of the consumers. Romanian consumer entered later in the crazy race of the consumption society.
He was, at the beginning, confronted with the diversity alternatives and he was surprised that he
did not have to wait like before. Such as accommodating with “good” is not very difficult, we, the
Romanians, skip of stages and we adjusted to the new stile.

Key words: qualitative marketing research, consumers, tendencies, competition

JEL codes: M31, M31, M39