KEEPING AND ENCOURAGING NEW BUSINESS

                          Ruxandra Radoviciu, Junior Teaching Assistant
                           “1 Decembrie 1918” University of Alba Iulia
                                  ruxandra_rdvc@yahoo.com

                               Iulia Iuga, Associate Professor PhD
                           “1 Decembrie 1918” University of Alba Iulia
                                      iuga_iulia@yahoo.com


ABSTRACT: The key for keeping and encouraging new businesses consists in giving a various
number of facilities. The paper tries to explain the way the firms choose their businesses locations,
the use of new technology in the production process and the methods of gaining and keeping
customers.

Key words: business; strategy; encouraging businesses; communication methods

Jel codes: M31; R58