PROMOTIONAL STRATEGY
                             OF THE ALBA IULIA FORTRESS

                                 Andreea Muntean, Lecturer PhD
                            „1 Decembrie 1918” University of Alba Iulia
                                   bologandreea@yahoo.com

                              Lucian Marina, Associate Professor PhD
                             “1 Decembrie 1918” University of Alba Iulia


ABSTRACT: The specific character of The Fortress of Alba Iulia results from its value as an
element of historical and cultural patrimony. This value must be kept and brought into prominence,
and for this it must be promoted with the help of cultural tourism. This paper presents some issues
regarding the promotional strategy of the Alba Iulia Fortress.

Keywords: promotional strategy, cultural tourism

JEL Codes: M 31