THE NECESSITY AND EFFICIENT USAGE OF MANAGERIAL
 COMMUNICATION WITHIN ORGANISATIONS DURING CRISIS
   SITUATIONS. DRAWING-UP THE CONTENT OF A CRISIS
                      PLANNING

             Elida-Tomiţa Todăriţă, Romanian-German University of Sibiu
               Diana Elena Ranf, Romanian-German University of Sibiu


ABSTRACT: Managerial communication is a competitivity factor and an organisation’s
strategic advantage. Crisis management tries to prevent and diminish the crises’ negative
effects and protect the organisation. This field of activity has met a rapid development
during the last years, as far as practical explanations and research are concerned.
               The present paper outlines the rapid development of crisis management, as
well as the causes that have generated this process within organisations. The purpose of
the paper is to show how organisations manage crises, how they evaluate risks and also
the stages of the communication crisis planning. At the same time, the content of a crisis
planning shall be established, regarding the relationship with the press in crisis
situations for some companies, mentioning the fact that this planning scheme could be
used by any organisation, regardless of the field of activity.

Key words: managerial communication, crisis management, crisis planning, crisis situations,
organisation

JEL codes: M11