TYPES OF STRATEGIES FOR THE TOURISTIC FIRMS

              Mălina Cordoş, “1 Decembrie 1918” University of Alba Iulia


       Tourism is a phenomenon that is constantly evolving, developing and
reformulating itself as a consumer activity. Tourism is constantly being developed by the
tourism industry and individual business to appeal to the consumer, as marketing is used
to develop new ideas, products, services and destinations. For example, there is an
international interest in developing niches, which are specific interests and activities that
people might find interesting as an activity for their holiday. Recent developments that
characterize this include the rise of natural-based ecotourism products, of wine and food-
based tourism, following on people’s interests, provides an example of a successful
development of niche products. With all these roles, researchers as well as governments
have agreed on the need of development strategies, as a successful and beneficial way
towards the future.

       Keywords: strategy, corporate strategy, business strategy, developing strategies, tourism
operators

        JEL codes: M10