SOME ACTUAL AND PERSPECTIVE PROBLEMS OF THE
        ROMANIAN SEASIDE - THE BLACK SEA SEASIDE

               Mioara Borza, University „Alexandru Ioan Cuza” of Iaşi
          Daniela-Neonila Mardiros, University „Alexandru Ioan Cuza” of Iaşi


ABSTRACT: In the context of globalization, some countries try to apply in tourism, the
international management standards. The aim of this paper is to realise an analysis of the
mode in which these desiderata are satisfied, to present the forte and the week points of
the management policies applied in Romanian tourism and to propose a series of action
levers to improve the quality of services. The applicative part make allowance for the
realization of a study on services carried out by a series of commercial societies which
develops their activities in the tourism domain and which have an intermediary status
between the producers of values and the consumers of it. It will be followed the packages
services offered to the consumers, comparative with the one of the economic entities
which action in the same sector of activity and which is placed in Romania's
neighbourhood.

Keywords: tourism, accommodation, littoral, hospitality, classification.

JEL Classifications: L8, L83