STRATEGY OF DISTRIBUTION IN FOOD INDUSTRY
                        COMPANIES

           Joanna Nowakowska-Grunt, Czestochowa University of Technology


ABSTRACT: The essence of distribution is thus reduced to harmonization of demand
and supply. Such an adjustment is only possible through amassing and providing
customers with products of a particular structure and specific usage properties.
Levelling the differences between production and consumption area is also an
important issue.

Key words: strategy of distribution, distribution channels;

JEL Codes: L6