DEVELOPMENT DIRECTIONS FOR THE TOURISM OFFER OF THE ALBA
         IULIA FORTRESS. QUALITATIVE ASSESSMENTS


                     Lucian Marina, “1 Decembrie 1918” University of Alba Iulia
                    Andreea Muntean, “1 Decembrie 1918” University of Alba Iulia
                     Claudiu Stefani, “1 Decembrie 1918” University of Alba Iulia


ABSTRACT: Achieving an integrated cultural and historic tourism offer is the main direction of the
tourism development strategy for the Alba Iulia Fortress. The practice of implementing any strategy
shows us that during this process a series of complementary or even antithetic projects and visions will
occur. Through qualitative assessments, based on a focus-group type of investigations with experts in
tourism, architecture and city planning, we suggest adjustments or even new development projects for
the Fortress.

Key Words: touristic offer, cultural tourism, tourism development

JEL codes: M31, L83