MARKETING ON THE CONSTRUCTION MARKET
                         IN A ECONOMIC CRISIS


                          Cristina Dinu, Spiru Haret University Bucharest


ABSTRACT: Construction market has a tremendous impact on our national economy. What
happens in the construction industry reflects society's demands, both from a perspective of
demographic trends and especially of the financing. The current economic slowdown requires to
review the way marketing is done. The companies must eliminate unaccountable marketing
programs and actions that generate insufficient sales leads and fail to support the sales team
efforts. The marketing can be done in a better way.

Key words: marketing, economic crisis, construction market, direct marketing

JEL Code: M31