COMPANIES WITH MARKET POSITIONING BRANDS

                  Ruxandra Radoviciu, “1 Decembrie 1918” University of Alba Iulia
                   Filimon Stremtan, “1 Decembrie 1918” University of Alba Iulia


ABSTRACT: Positioning a company on the market by the usage of brands is defined as the act of
designing the supply and its image on the market, so as to occupy a distinct place in the minds of their
target audience. The role of positioning in developing marketing strategy to differentiate products and
services involves the selection of attributes that are considered important for consumers. In order to
gain a strong position on the market the companies must perform a market analysis, an internal
analysis and a competition analysis.

Key words: positioning; market; company;

Jel codes: M31; M37;