THE IMPACT OF THE ELECTRONIC CULTURE ON ETHICS AND
                    MANAGERIAL CULTURE

                    Nicolae Cornel Jucan, „Lucian Blaga” University of Sibiu
                    Mihaela Sabina Jucan, „Lucian Blaga” University of Sibiu


ABSTRACT: This paper undertakes to investigate the rich documentary material which has put
forth or suggested that the improvement process of corporate practices continues and that there are
more and more companies, firms, etc. and even countries interested in understanding and
implementing these principles. This interest stems from these entities’ desire to become reliable
partners for the countries with tradition in the field, which in time will lead to an increasing
alignment of different cultures in the field of corporate governance.
The opening of the markets, globalization, the access to advanced technology, determine new forms
of ethics. These new forms of ethics, as well as the ethical management tools, ethical standards,
codes of ethics, reports of corporate social responsibility or social labels related to them, generate
prestige and joint stock that are in turn converted into opportunities for sustainable development
and long-term profit. In addition, the widespread use of the computer began to substantially modify
the management decisions and to shape the organizational culture along new directions of
electronic culture.
The concept of “electronic culture” refers to the organizational culture that forms within a
community. This community widely uses the computer as an important tool in the process of intra-
and extra- organizational communication, as well as the basis for decisions and actions of its
constituents, influencing the major attitudes, behavior and performance of its members.

Key words: Business, Culture, Decision making, Electronics, Ethics, Globalization, Information,
Management, Responsibility.

JEL codes: A13