CORPORATE SOCIAL RESPONSIBILITY IN THE TIME OF FINANCIAL
             CRISIS: EVIDENCE FROM TURKEY

                                  Yakup Selvi, Istanbul University
                              Eva Wagner, Johannes Kepler University
                                  Ahmet Türel, Istanbul University


ABSTRACT:Corporate Social Responsibility (CSR) has been an important global issue all over the
world. Proponents of CSR claim that it has lots of benefits for the company such as good
reputation; on the other hand opponents claim that CSR can not protect a firm from financial harm
in times of crisis. The objective of this paper is to conceptually examine the CSR, benefits of
implementing CSR, and CSR activities in the time of financial crisis. In addition, a research was
conducted to explore the impact of CSR on company reputation in Turkey by comparing the
relationship between our CSR and reputation measures before and after the financial crisis. The
evidence gathered shows that there is a positive and significant relationship between these two
variables in both before financial crisis era and financial crisis era. However, the correlation
between these two variables has not increased significantly between the two periods investigated.

Keywords: Corporate Social Responsibility (CSR), Reputation, Financial Crisis

JEL codes: M14