THE MEANS OF ANALYSIS AND EVALUATION FOR CORPORATE
                      PERFORMANCES

                     Tewolde Melles Hagos, Harsanyi Janos College Budapest
                          Gubán Pal, Harsanyi Janos College Budapest


ABSTRACT: The aim of this paper is to show the concept of corporate performance as a measure of
total corporate effectiveness and efficiency and to analyze the components of total corporate
performance and define the critical variables affecting each of them.
The main objective is to compare different approaches to the issue of corporate performance
analysis [evaluation], and to present cases of corporations applying successful and less successful
total performance schemes, as well as to develop an integrated approach to corporate performance
analysis and define its organizational, informational, and behavioural requirements.

Key words: SWOT analysis, EVA, Balanced Scorecard, customer, internal process, learning and innovation
and financial performance, as well as ratio analysis.

JEL codes: L25