ARRANGEMENTS IN FAVOR OF INCREASING THE
       ENTREPRENEURIAL CAPACITIES IN THE CENTRAL REGION


                     Ionela Gavrilă-Paven, “1 Decembrie 1918” University of Alba Iulia
                        Mălina Cordoş, “1 Decembrie 1918” University of Alba Iulia


ABSTRACT: Local entrepreneurial potential remains an untapped resource in the economy of Romania,
firstly because of the deficient access to information for the majority of the population, and secondly the
fear of daring action and taking some risks. Therefore the European Union, through its structural
instruments, wishes to contribute to the development and promotion of entrepreneurial potential in all
Member States, hence the suggestive slogan of the fund: "Invest into people."
One of the positive effects of economic crisis that has affected and continues to affect a great deal of the EU
Member States' economies is that some have been "cleansed" of inefficient, nonproductive companies,
because they could not survive this period, alternatively strengthening the companies that focus on labor
productivity growth, quality products and services, including maintaining a relationship based on trust with
their primary customers. Thus, after this 'cleaning', due to the needs of today, a number of uncovered
activity sectors remained and new ones have emerged.

Key words: entrepreneurial potential, sustainable development, uncovered activity sectors.

JEL code: E00.