ASSERTIVE COMMUNICATION SKILLS

                  Maria Daniela Pipaş, "Bogdan Vodă" University of Cluj-Napoca
                  Mohammad Jaradat, "Bogdan Vodă" University of Cluj-Napoca


ABSTRACT: Assertive communication is the ability to speak and interact in a manner that
considers and respects the rights and opinions of others while also standing up for your own rights,
needs and personal boundaries. Assertive communication skills create opportunities for open
discussion with a variety of opinions, needs and choices to be respectfully heard and considered in
order to achieve a win-win solution to certain problems. It can strengthen your relationships,
reducing stress from conflict and providing you with social support when facing difficult times.

Key words: ability, assertiveness, assertive behavior, passive behavior, aggressive behavior, submissive
communication

JEL Code : D83, M12