STUDY REGARDING THE POSITIONING OF TRANSILVANIA BANK IN
             THE RANK SMEs FROM ALBA IULIA


                      Iulia Iuga, “1 Decembrie 1918” University of Alba Iulia
                  Ruxandra Radoviciu, “1 Decembrie 1918” University of Alba Iulia


ABSTRACT: Recent changes in the market caused by economic crisis affected the Small and Medium
Enterprises. The study helps Transilvania Bank to see the place on the market and the image among Small
and Medium Enterprises. Following the predictions made by the small and medium enterprises the bank has
the possibility to develop the products and services offered.

Key words: bank, small and medium business, market

JEL codes: M31.