BLOG MARKETING – A RELEVENT INSTRUMENT OF THE MARKETING
                         POLICY


                  Stremţan Filimon, “1 Decembrie 1918” University of Alba Iulia
                  Achim Moise Ioan, “1 Decembrie 1918” University of Alba Iulia
                                     Radu Lucian Alexandru
                 Radoviciu Ruxandra, “1 Decembrie 1918” University of Alba Iulia


Abstract: The number of internet users is continuously expanding, and the number of people with a
personal blog is rising in a vertiginous rate from one year to the next. In this context, the Blog
Marketing is starting to play an important part within the marketing strategies of
companies/organizations/persons. Different aspects of the personal blog are becoming defining
elements of the image we are trying to project in the blogosphere. Promotion through the World
Wide Web and advertising through the blog are becoming essential elements of the development and
attraction of the potential clients’ interest for products and services offers by a firm, by a non-profit
organization or by a person.

Key words: blog, marketing, promotion, advertising

JEL Codes: M30, M31