STUDY REGARDING THE PERCEPTION OF THE CSR CONCEPT
              AMONG THE ALBA IULIA ENTERPRISES


              Silvia Ştefania Mihalache, “1 Decembrie 1918” University of Alba Iulia
                  Filimon Stremţan, “1 Decembrie 1918” University of Alba Iulia


ABSTRACT: Although several years ago people rejected the idea of corporate responsibility, today
CSR is a concept directly related to sustainable development, competitive companies, to modern
firms. But unfortunately, in Romania companies still have several years to catch the European
modern enterprises from the member states.
        The aim of this article is to emphasize the fact that the majority of the firms from Alba Iulia
still do not know what CSR concept mean. In order to demonstrate that we applied a CSR
questionnaire on 111 firms from Alba Iulia and analyzed their answers.

Key words: corporate social responsibility, Alba Iulia enterprises, sustainable development

JEL codes: M 14, Q 01