DEVELOPMENT AND DIVERSIFICATION OF SERVICES - AN APPROACH
          AT TOURISM SERVICES LEVEL IN ROMANIA

                        Andreea Daniela Moraru, Ovidius University of Constanţa


ABSTRACT: The paper aims at arguing the importance of development and diversification at services
level, and especially at tourism services level. To this end, the paper approaches the two concepts of
development and diversification and briefly presents the circumstances claiming for development and
diversification of services in tourism; it also reviews the benefits brought by the development and
diversification given the characteristic features of the industry and presents the results of a research
conducted among the tourists visiting the Romanian seaside. The conclusions of the research
strengthen the argument for due importance that should be given to the development and
diversification of services, since tourists’ assessment of development and diversification level impacts
the frequency of visit and their intention to revisit the destination during the next three years.

Key words: tourism services, international context, development, diversification, tourism dynamics

JEL Code: M31, L83, C12