TRENDS AND CHALLENGES OF ROMANIAN
                    BROKERAGE INSURANCE MARKET

           Dan Constantin Dănuleţiu, „1Decembrie 1918” University of Alba Iulia
            Adina Elena Dănuleţiu, „1Decembrie 1918” University of Alba Iulia

ABSTRACT: The distribution of insurance products represents a key aspect regarding the
attainment of positive results by insurers. Insurance brokers represent one of the major
distribution channels in some national markets, including Romania. The present paper aims
at highlighting the importance of insurance brokerage on the Romanian market, analyzing the
evolution of brokers in quantitative terms and also grasping the main characteristics of the
recent evolution of this market. Based on the official statistics, the paper emphasizes the main
managerial aspects that have guided and will guide the Romanian brokerage market, as well
as the challenges brokers will have to solve in order to have a positive development.

Key words: insurance, brokers, distribution channels

JEL codes: G22