VALORIZING ENTREPRENEURIAL POTENTIAL OF THE CENTRAL
REGION – PARTNERSHIP BETWEEN UNIVERSITY AND BUSINESS
     ENVIRONMENT AS SUPPORTING ELEMENT OF THE
              ENTREPRENEURIAL CULTURE


             Ionela Gavrila-Paven,”1 Decembrie 1918” University of Alba Iulia
           Andreea-Cipriana Muntean,”1 Decembrie 1918” University of Alba Iulia

ABSTRACT: The core of the economic growth is the nation entrepreneurial potential and its
force of creation and qualities. The enthusiasm and imagination of the entrepreneurs that are
capable of accomplishing their dreams is the key element that leads a business to success
becoming in this way model of success for the future generations.
        Building the reliance between desire and reality, beginner entrepreneurs have to rely
on solid basis such as business plan well elaborated, good practices and IT instruments. Once
established and adopted these elements, entrepreneurs and managers can apply their own
abilities in increasing a business and lead it towards success.
        So, leader entrepreneurs build success companies that are generating economic
changes and create working places but they are contributing to the improvement of their
communities. Dynamic, flexibility, innovation spirit, orientation capacity towards the clients
need or the quick reaction in market adaption represents the definitely characteristics of these
companies.
        Although the small and medium enterprises sector is one of the most affected by the
effects of the economic crisis, present situation can be considered as an opportunity for small
and medium companies in identifying and quick response to the market changes in finding
flexible and innovative ways of developing activities.

Key words: entrepreneurial potential, partnership, entrepreneurial culture

JEL Codes: A10, O10