ADVERTISING IN SMALL AND MEDIUM ENTERPRISES – THE
            PRACTICAL EXAMPLES AND ADVICES


                  Janusz K. Grabara, Czestochowa University of Technology
                  Bartłomiej Okwiet, Czestochowa University of Technology

ABSTRACT: “Advertising lever trade "- it is not possible to determine the author of these
"winged words", but we know that this slogan reviewers whole truth about the role of
advertising performance throughout the economy and how its effective use may contribute to
the development of every enterprise operating in the national, regional or local market.
Nowadays, there is an enterprise that never would apply this tool to promote their services or
products. Any, even the single company wanting to enter to the market and growing is forced
to use the tool which is advertising. The following article presents the essence of advertising,
its characteristics and shows four different companies that use its various forms to promote
their products and services.

Keywords: advertising, enterprise, marketing mix, Internet

JEL: M19