THE EVALUATION OF INTELLECTUAL PROPERTY USING
                  QUANTITATIVE METHODS


            Valentin Ionuţ Niţu, Academy of Economic Studies Buchares, Romania

ABSTRACT: Currently the importance of intellectual property continues to rise. The market
where the intellectual property assets are traded supports significant changes, which increase
the importance of how assessment methods are applied to it. In present economy, the share of
intellectual property assets in the total value of a company has greatly increased, which
brings greater importance to a correct evaluation. This article aims to analyze the
quantitative methods and the situations in which these methods must be used according to the
assessment principles, context and purposes as well as the requirements that must be taken
into account in preparing the assessment report. The article contains a case study that
analyses the world’s top 10 brands based on a ranking compiled by Interbrand. There are
being analyzed the trends on the leading brands market, the value evolution, their origin and
structure.

Keywords: intellectual property, assessment, quantitative methods, patent, trademarks

JEL codes: O31, O32, O33, O34