QUALITATIVE MARKETING RESEARCH REGARDING THE
     IMPACT OF THE ROMANIAN LEGAL FRAMEWORK ON THE
              ACTIVITY OF LEASING COMPANIES


            Oana Bărbulescu (Şeitan) Transilvania University of Braşov, Romania
            Cristina Bălteanu Babeş Bolyai University of Cluj – Napoca, Romania

ABSTRACT: In the context of a diversified financial market, companies have identified
several opportunities, including the leasing, which offers the possibility of using goods and
equipments, from the most modern ones, without charging the financial management with the
weight of a purchase that an accelerated scientifical and technical progress would turn it into
a useless task. The leasing technique hasn’t left indifferent the judicial and monetary
authorities, the parties involved losing quickly the freedom of organizing the relations on their
own. This situation was a result of the fact that, showing interest for various sectors
of national economy, leasing became the subject of distinctive regulations. In this context,
during October-November 2011, there was designed a qualitative marketing research, which
had as the main objective the analysis of the attitudes and opinions of the managers of leasing
companies from Braşov City, regarding the impact of the relevant legislation on their activity.
The research results highlighted, on one hand, the problems they had to face because of the
numerous specific inaccuracies in the Romanian legal framework and, on the other hand, the
changes they could bring to the legislation in force. These results provided valuable
information to the management of the leasing companies, also representing a reference point
in designing a future quantitative marketing research, which is of descriptive nature.

Key words: qualitative marketing research, leasing, legislation.

JEL Codes: M31, G21, G28, K23.