ORGANIZATION RESPONSABILITY TO CONSUMERS’ SATISFACTION
            RELATED TO THE SUPPLIED SERVICES


                           Nicoleta Isac, University of Pitesti, Romania
                        Magdalena Rădulescu, University of Pitesti, Romania


ABSTRACT: Customer satisfaction represents a modern approach for quality in enterprises and
organizations and serves the development of a truly customer-focused management and culture. The
purpose of this research is in finding out consumers opinions about changes within organization and
how can help to adapt to changes in the economic environment in Romania. Research results follow:
determining feedbak consumer regarding the services provided by organization; configuration of the
managerial strategy; collecting the views of consumers on quality. Customer satisfaction measures
offer a meaningful and objective feedback about client’s preferences and expectations. The research
method used in this case will be an original methodological approach of customer satisfaction
evaluation, using multi criteria satisfaction analysis.

Keywords: Customer Satisfaction Measurement, Multi criteria Analysis, organization, implementation, of a
marketing research

JEL Codes: L15, L92