USER SATISFACTION OF MEDICAL EDUCATIONAL SERVICES


                    Ivona Stoica, Romanian American University, Romania
  Olguţa Anca Orzan, Carol Davila University of Medicine and Pharmacy in Bucharest, Romania
            Andra Dobrescu, The Bucharest University of Economic Studies, Romania
          Daniela Constantin, The Bucharest University of Economic Studies, Romania


ABSTRACT: In a dynamic environment and a strongly focused on the needs and demand’s consumer,
any successful business is based on a complex analysis achieved by using marketing research. The
paper’s core represents a marketing research whose aim is to analyze user satisfaction of medical
educational service. The quantitative marketing research was based on a statistical survey method,
using a questionnaire as a collecting tool posted on a web platform for better access, visibility and
transparency in completing the form. After the development of a professional training session on
medical education, it has been developed a study regarding the participants' satisfaction in terms of
quality, utility, informational content and presentations efficiency. We analyzed variables such as
respondents' appreciation regarding the quality of materials received, the value information, the
event capitalization by establishing relationships with tutors communication, quality service and
appreciations regarding the location of medical training session, default services (accommodation,
ambiental atmosphere), event quality the ground objective variables in medical education services
satisfaction case study. This paper presents a multivariate analysis, based on correlations between
variables measuring user satisfaction of services on medical education services which are the
ground’s conclusions and strategies to improve medical education services.

Keywords: satisfaction, medical education services, quantitative research, online questionnaire

JEL Codes: C12, C18, C31, C83, M31, I10