CHANGING SHOPPING HABITS OF RESIDENTS OF BUCHAREST
AND THEIR ORIENTATION TOWARDS CONVENIENCE STORES

Iacob Cătoiu, Academy of Economic Studies, Romania
Sabin Niculae, University of Bucharest, Romania
Anca Maria Stănculescu, Academy of Economic Studies, Romania

ABSTRACT: The purpose of this article is to examine the changes in consumer shopping behavior
as shoppers are turning their backs on the traditional weekly ‘big shopping’, and the average
consumer now visits a supermarket or convenience store on average three times a week. In this
context, we see supermarket and cash and carry - run convenience stores on Romanian market
like Mega Image SHOP'nGO and „La doi Pasi” are on the rise. This local, smaller shops are
faster to get to and easier to navigate and they are bringing about a significant change in shopper
habits.

Keywords: Consumer behaviour; Convenience stores; Shopping habits.

JEL Codes: M310