IDENTIFYING A REPRESENTATIVE SOUVENIR FOR A ROMANIAN
TOURIST DESTINATION. THE CASE OF RUPEA

Ana Ispas, Transilvania University of Braşov, Romania
Elena-Nicoleta Untaru, Transilvania University of Braşov, Romania
Steluţa Ieşanu, Transilvania University of Braşov, Romania

ABSTRACT: Creating a souvenir is a large and complex process that relies on the identification
of a representative, unique and authentic element for the promoted tourist destination. A souvenir
is a tangible product - a symbol of the visited area, the experience at the destination and the
memory kept on returning from holiday. This paper aims to investigate the views of representatives
of the City Hall of Rupea and of the Association for the Promotion and Development of Tourism
in Brașov (APDT) on the opportunity of conceiving of a representative souvenir for the tourist
destination of Rupea, using the focus group as a qualitative research. The research results showed
that the souvenir that would best represent the tourist destination Rupea is Rupea Fortress, this
being the most important monument in the city.

Key words: souvenir, tourist destination, promotion, focus group

JEL codes: L83, M1, M31