THE PROFILE OF THE TOURISTS WHO CHOOSE ALBA
COUNTY AS A TOURIST DESTINATION

Andreea Muntean, “1 Decembrie 1918” University of Alba Iulia, Romania
Claudia Moisă, “1 Decembrie 1918” University of Alba Iulia, Romania

ABSTRACT: The tourism demand and the choice of destinations are strongly influenced by a
number of factors among which: the destination’s accessibility, the natural and anthropic
environment, the forms of entertainment and animation provided by each area, the local hospitality
etc.
In order to outline the profile of the tourists who choose to spend their holiday in Alba County, we
have conducted a survey among people who were tourists during September 2013 - December
2013 in the 10 micro-regions of the county.
Knowing the potential clients’ expectations, one can create tourism products tailored to the needs
and wants of individual travellers or groups of tourists interested in Alba. Or, Alba is placed to
become a major tourist destination on the domestic and international market.

Keywords: the tourist profile, Alba County, touristic destination

JEL Codes: M31, L83