A STUDY OF ONLINE USER’S BEHAVIOUR TOWARDS FACEBOOK
SOCIAL NETWORK

Gheorghe Orzan, Bucharest University of Economic Studies, Romania
Andreea-Larisa Boboc, Bucharest University of Economic Studies, Romania
Ioana Burghelea, Bucharest University of Economic Studies, Romania
Luana Diana Stupu, Bucharest University of Economic Studies, Romania

ABSTRACT: The socio-economic environment provides the possibility of using the Internet in
different ways in order to be accessed by the online consumers to either study, be informed, to buy,
work, interact, play or even communicate. The premises of the paper are based on the research of
the compartmental online utilisation focused on the time spent, the different activities in which
they are engaged at that particular moment and the existing reasons behind the decisions they take
within the networking, the main purpose will be however the Facebook Networking. In the paper
we will address to different conceptual aspects regarding online marketing, online users
behaviours, so that we can easily observe how they manifest on the Facebook platform. To predict
how the online behaviour of users express within the Facebook Networking it was put together a
marketing research aiming their behaviour and their future intentions of accessing the
Networking.

Keywords: Marketing Online, Marketing Research, The behaviour of Online Users, Facebook Social
Network.

JEL Codes: M31