ANALYZING INTERNET USAGE AND ONLINE SHOPPING FOR
INTERNATIONAL CONSUMERS

Simona Vinerean, The Bucharest University of Economic Studies, Romania
Iuliana Cetină, The Bucharest University of Economic Studies, Romania
Luigi Dumitrescu, Lucian Blaga University of Sibiu, Romania

ABSTRACT: Currently, the buying decision process model is undergoing changes due to new and
multiple points of interaction to which consumers are exposed. In this new business framework,
there are very few business strategies that do not consider the online component, and via the
Internet, interactive marketing offers unique benefits. As consumers get more and more acquainted
with the Internet, in general, they are also becoming more prone to Internet retailing. In this
development of the online buying process, companies can adapt their messages to engage
consumers by reflecting their special interests and past recorded behavior. Thus, in this paper, we
explore how online retailers can gain new perspectives on their customers’ online shopping
predisposition based on their experience with the Internet and frequency of use.

Keywords: consumer behavior, online shopping, online services, Internet usage, online marketing.

JEL Codes: M31