THE IMPACT OF CSR ON ROMANIAN CONSUMERS’ TRUST
Silvia Maican, Babeș – Bolyai University, Cluj-Napoca

Abstract: the present article presents a small part of a doctoral research meant to determine
the way the Romanian consumers perceive companies’ socially responsible activities.
The aim of the present article is to emphasize the impact that companies’ socially responsible
activities have on consumer trust. There were 650 questionnaires applied during September 2014
and January 2015 with the help of GoogleDocs. The collected data were analysed using SPSS
software.
The results show that consumers give more trust to companies that are socially responsible
than to the ones that are not. In the end, this trust brings loyalty and profits to those companies, in
this way, both the company and society wins.
Keywords: corporate social responsibility, consumers, trust, loyalty, satisfaction
JEL Codes: M 31, M14