HUMAN RESOURCES AND MARKETING MIX IN OIL&GAS
INDUSTRY
Alina-Daniela Mihalcea, Ovidius University, Constanţa

ABSTRACT: In the actual global knowledge society, all organizations have human resources
systems implemented. What will make differences between organizations? people and their capacity
to adapt, to sell themselves, to sell ideas, to sell projects. The paper intends to present connection
between human resources and marketing in a dynamic and complex field, in oil& gas industry. Why
and what means the “4P” and how your employees can apply in their organizational life can make
a difference between organizations in a knowledge society.
Keywords: marketing mix, human resources, knowledge society
JEL codes: M31, O15