THE IMPORTANCE AND THE ROLE OF TOURISM IN THE ECONOMIC AND SOCIAL
LIFE OF ALBA COUNTY
Claudia Olimpia Moisă, “1 Decembrie 1918” University of Alba Iulia

Abstract: With an extremely varied natural landscape and an attractive and complex
anthropic tourism potential, Alba County is unfortunately below the national average in terms of
heritage tourism leverage but, through the stakeholders involvement, with big prospects of
development in terms of tourism.
The objective of this paper is to highlight the role played by the tourism activity in the economy
of Alba County. For this purpose, a thorough analysis was done regarding what tourism means and
which are the factors that influence it, it was stressed the role and both the economic and social
importance at the county Alba and were identified the main opportunities for its development.
Keywords: tourism, Alba County, the role and importance of tourism
JEL codes: M31, L83