THE IMPORTANCE OF USING MANAGERIAL STRATEGIES BY THE
TOURISTIC FIRMS FROM ALBA COUNTY

Mălina Cordoş, “1 Decembrie 1918” University of Alba Iulia

ABSTRACT: In the current economic context, characterized by a dynamic, unstable and uncertain
environment, by competition’s regional, national and global exacerbation, designing tourism
strategies – probably, and obviously possibly, one of the key factors in the Romanian economic
social development – is a difficult, but absolutely necessary step, regardless of size, ownership or
territorial profile of the companies acting in this field. Big changes are expected to happen in the
Romanian tourism during the coming years. In our opinion, they will be more important than those
that occurred in the last and a half decade. The opportunities arising in the market will increase
by the emergence of new consumers, a new social and economic environment, new products and
services, new destinations, new information and distribution channels. Both large and small tour
operators can and will take advantage of these benefits and opportunities. Thus, many questions
arise: What kind of strategies and what kind of investments or products will be required in the
future? What tourist destinations will be the most attractive? If we were to make a bet on the future,
what will be the impact of information and communication technologies on tourism? How can we
stimulate innovation in tourism? What initiatives and what strategies will need to be emphasized?

KEYWORDS: management strategies, strategic objectives, programs, strategic decisions, managerial
skills, growth strategies, organizational change, tourism, hospitality industry

JEL CODES: L8, M1, M2