DETERMINANTS OF THE OFFER FOR EDUCATIONAL SERVICES OF
THE ROMANIAN MILITARY HIGHER EDUCATION INSTITUTIONS

Laurenţiu Florentin Stoenica, Bucharest University of Economic Studies
Călin Petrica Veghes, Bucharest University of Economic Studies


ABSTRACT: In a society of changes which is dynamic, in a state of permanent change, the offer
for educational products and services is fundamented on the needs for instruction, it is flexible
and addresses to diverse types of consumers. Adapting the educational offer to the demands of
the labor market and of the employers, adjusting depending on the qualification needs, are
priorities of the higher education institutions, of the Romanian educational policies. Beginning
with the hypothesis that the educational offer of the military higher education system depends on
macroeconomic factors, our analysis reveals that the demographic evolution does not exert a
significant influence over the number of admission places for the military higher education
institutions, the number of national military high school graduates having the strongest influence
over the educational offer of the military higher education system.

KEYWORDS:: military; higher education; Romania; market; educational marketing

JEL CODES: B23; C34; I21; I23; M31