DIMENSIONS OF THE MARKET OF HIGHER EDUCATION
INSTITUTIONS. THE MILITARY HIGHER EDUCATION SYSTEM

Laurenţiu Florentin Stoenica, Bucharest University of Economic Studies
Calin Petrică Veghes, Bucharest University of Economic Studies


ABSTRACT: The market of the educational services added the military element represented by
the military higher education institutions, a segment which contributed to the growth of the
number of higher education participants through the creation of a higher education niche and in
the same time competing with the other higher education institutions. The market of the military
higher education institutions is influenced by the general orientation of the educational market,
describing specific trends and characteristics, sometimes contradictory to those of the national
market. The military higher education institutions largely depend on the public resources,
limited in the last period, the resources/needs ratio influencing the educational demand/offer
ratio. The study presents an analysis of the market of higher educational services and its
consumers, identifying its particularities, as well as its dimensions, evolution, and positioning of
the military higher education institutions.

KEYWORDS: military, higher education, Romania, market, educational marketing

JEL CODES: I23, M31