The need and importance of transparency in business

  Prof.univ.dr.ing.ACHIM IOAN MOISE-Universitatea ,,1Decembrie 1918,, Alba Iulia
  Prof.univ.dr.ing.ARCADIE HINESCU -Universitatea ,,1Decembrie 1918,, Alba Iulia
   Prep.univ.drd.LARISA DRAGOLEA- Universitatea ,,1Decembrie 1918,, Alba Iulia

Abstract:
“If agencies will be considered business partners and suppliers do not, they should to
give up un-professional practices” states Chris Ingram the founder of the agency
Ingram strategic consultancy in the UK. Volume discounts, trade-discounts, kirkbaks,
overrides and other income on average, are only a few of the terms are used when
referring to this practice. However, either is described, referring to an extra payment
made by the agency for media ownership, payment which is above the standard
commission of strategic consulting agency business.

Key words: business transparency, business partners

JEL Code: M10