Culture, ethics, dilemmas and responsibilities in business

                           Lector Univ.Dr. Andreea Săseanu
                        Academia De Studii Economice Bucureşti
                                 saseanu@yahoo.com


Abstract:
Due to the increase in competition, the companies on the Romanian market have become
aware that keeping existing clients is more important than finding new ones. Although
many times it is said that “ethics has nothing to do with business”, studies made by
specialists in ethics and morale on the trade activity have highlighted that business is not
only a problem regarding money, economic exchange and profit but that it involves
human interactions which are interdependent with moral and ethical values in the
political and social life, with society in general.
We can say that, within the process of market globalization, ethics and morale in
business are very important, due to the fact that, on international markets, we can find
multiple cultures, very different rules and values which govern the human behaviour.
Therefore, it is normal that rules of ethics and morale in business should provide a long-
lasting development in the economic processes and activities performed by different
companies on the market of other countries, taking into consideration the economic,
environmental and social phenomena of the respective state.

Key words: business ethics, business responsabilities, market globalization

JEL Code: M14