The risk – natural component in business

                              Asistent univ.drd. Ştefăniţă ŞUŞU
                         Universitatea „Ştefan cel Mare”, Suceava
                  Facultatea de Ştiinţe Economice şi Administraţie Publică
                  E-mail: stefanitas80@yahoo.com; stefanitas@seap.usv.ro

Abstract:
The opinions if the experts that activate in this field converge towards risk normality, this
atter being a normal constitution in business world. Its disappearance creates confusion,
inefficiency and generates unnatural behavior of enterprises, fact that was ascertained in the
totalitarian regimes, when the economy has been led through leading levers of an
administrative nature. The multitude of factors, which generate business risk, determines its
manifestation in different states: market risk, economic risk, financial risk, technological risk
exchange risk, bankrupting risk.

Key words: risk, market risk, economic risk, financial risk, technological risk exchange
risk, bankrupting risk.

JEL Code: G32