Direct influences on the behavior of consumer banking services

Prof. univ. drd. Filimon Stremţan, Universitatea ”1 Decembrie 1918” Alba Iulia,
filimon_stremtan@yahoo.com
Asist. univ. drd. Andreea Bolog, Universitatea ”1 Decembrie 1918” Alba Iulia,
bologandreea@yahoo.com

Abstract:
The banking services consumer behavior is influenced by many factors. This paper
presents one of the most important category of such influences: direct influences on
banking services consumer behavior.

Key words: banking services, consumer behavior, banking services

JEL Code: M31, G21