Definitions of consumer satisfaction

     Asist. univ. drd. Andreea Bolog, Universitatea ”1 Decembrie 1918” Alba Iulia,
                                bologandreea@yahoo.com
    Prof. univ. drd. Filimon Stremţan, Universitatea ”1 Decembrie 1918” Alba Iulia,
                              filimon_stremtan@yahoo.com

Abstract:
The consumer satisfaction is vital for a business success. It was demonstrated that it is
strongly linked with repurchase, loyalty and firm’s profitability. Despite this, there is no
consensual definition of satisfaction in the literature. This paper offers a review of
onsumer satisfaction definitions existing in the literature.

Key words: consumer satisfaction, loyalty, definition of satisfaction

JEL Code: M31