Conceptual aspects of construction marketing

      Dr. ing. Iulian PATRICHE Oficiul Central de Stat pentru Probleme Speciale

Abstract:
The efficiency of marketing activities which can be applied as part of the construction
firmes dependees of its skill, technique competence, the vision of planning team or
making the respective activities, as well as of the managerial efficiency concerning to the
touch of the definite objective. Strong enterprised failed because of a wrong marketing
organization and because of the specific control used for reaching at the objective.

Key words: construction marketing,managerial efficiency, marketing organization

JEL Code: L74