Aspecte specifice ale cercetărilor de marketing în industria de petrol
                 Specificities of marketing research in oil industry

          Asist. univ. drd. Violeta Sima - Universitatea „Petrol-Gaze” Ploieşti

        As opposed to the information and know-how processes in the marketing area, the
marketing research is based on data obtained through the information process, that
involves the processing of such remaking date through proper methods in the sight of a
objective good ascertainable realization.
        The specifically aspects of the industrial marketing research consists of the
specifically buyers, products and branching channels.
        By the short and average time, the uncertainty is important and leads to the
important risks.

Keywords: marketing research, risk, industrial marketing

JEL Codes: M31; P23